BEARIE SEOUL was born from a love of Seoul, South Korea and all of its timeless charms—where classic elegance meets playful cuteness. Our designs are inspired by the city’s vibrant fashion, blending chic style with whimsical bear motifs that bring joy and warmth to everyday wear.

At the heart of BEARIE SEOUL is our Pomeranian muse, who explored the streets of Seoul with pure delight and embodies the spirit of a true “seoul dog.” She even models our signature bear harness—because style isn’t just for humans.

BEARIE SEOUL is more than a fashion line—it’s a celebration of Seoul’s beauty, charm, and heart, re-imagined with a touch of bear-inspired cuteness for you (and your pup) to enjoy.